Rowdy Trails

Sit back and enjoy! 

Rowdy Trails Pale Ale from Altruist Brewing Company and SCMA NEMBA

At its inception, Rowdy Trails Pale Ale was a collaborative idea between Altruist Brewing Company and the South Central MA Chapter of the New England Mountain Bike Association (SCMA NEMBA). We set out to create a delicious, drinkable New England inspired pale ale that would be the perfect post-ride beer - not too heavy, not too light, but perfectly refreshing and reminiscent of time spent in the great outdoors.

The name of the beer, and specifically "Rowdy" is a slang term in the mountain biking community used to describe rough and technical riding, of which we have an abundance nearby. Epic local trails like Cow Stile, Knife Edge, Mountain Laurel, Harper's Way, One Million Turns, Back Forty, Homework, C-Line, Slapstick, 44 & Two, Murphy's Law and countless others encompass the best of what New England riding has to offer. 

$1 per draft of Rowdy Trails Pale Ale is donated to SCMA NEMBA, centered right here in Sturbridge.

Your donation helps us fulfill our mission: 

"South Central MA NEMBA is a community of mountain bikers committed to the creation and preservation of sustained, responsible, trail usage and access in Massachusetts. Through partnerships with the local community, trail builders, land managers, and businesses, SCMA NEMBA seeks to provide greater access to mountain biking through led group rides, free skills clinics, trail maintenance days, and ongoing events and education."

Shelby Fey of Altruist Brewing Company and Nate Lane of SCMA NEMBA
Shelby Fey of Altruist Brewing Company with Nate Lane, President of SCMA NEMBA, making the first donation from Rowdy Trails Pale Ale proceeds in March 2024

On behalf of our chapter leaders, trail builders, trail maintainers, advocates, volunteers, and all those who work to make Sturbridge and the surrounding area a destination for inclusive, diverse outdoor recreation - THANK YOU! 

Cheers and we hope you order a second round!

Altruist and SCMA NEMBA Logos


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